CounterPoint

Case Studies

Discovery Kids Makes a Splash with Counter Mat

The creators of Discovery Kids and Doki’s bookshelf recently launched their latest Apple app for iPhones, iPads and other Apple products.
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Brand Awareness of New Alcohol At Bars

WKD supplied bar mats promoting a new alcoholic beverage to be placed on bar countertops in areas where alcohol is distributed and served to patrons.
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Healthy Eating Promotion Gains Headway with Counter Mats

In order to remind Americans to make wiser choices when it comes to portion control as well as what to eat, the U.S.
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Alcohol Distributor Uses Sleek Counter Mat For Promo Beer

A local alcohol distributor was hoping to market a new test beer.
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Energy Companies Promote Green Practices With ReTreads^®

Bulbrite recently partnered with Energy Star and the New York State Energy Research and Development Association (NYSERDA) program to promote energy efficiency products in New York.
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Colorado DMV Encourages Online Renewals with Counter Mats

The Colorado Department of Motor Vehicles (DMV) wanted to reduce lengthy lines in their state offices, so they purchased Heavy Duty counter mats with information on how to renew vehicular tags online.
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Counter Mat Made Useful for Medical Offices

KURE Pain Management used Vynex^® Peel&Place^® counter mats in all of their locations.
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State DMV Encourages Organ Donor Registration

The Nebraska State Department of Motor Vehicles (DMV) recently purchased several Vynex^®  Retreads^® counter mats to place at all of their DMV offices throughout the state.
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Tools Stay Clean, While Products Get Promoted

A hardware supplier hoping to promote his new product line partnered with a service-call repairman franchise.
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Home Appliances Get a Promotional Boost With Counter Mats

The Delia company, makers of the Viking stove, wanted to showcase how amazing their new product looks in a showroom, so they decided to purchase the Origin’L Fabric 14” x 19” counter mat with an elegant, full-color image of a kitchen featuring their stylish appliances.
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Health Provider Uses Counter Mats To Promote Excellence in Service

Vidant Health, an umbrella healthcare company in North Carolina, offering patients medical services and connecting medical centers with patient’s on their  specific needs recently purchased several Peel&Place^® counter mats .
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Hasselblad Promotes New Camera on Sleek Counter Mat

Hasselblad was extremely excited about the launching of their new camera, the H5D-50c.
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Animal Lovers Unite For Four-Legged Friends

A nationwide pet supplement and medication company teamed up with an agency of veterinarian clinics to promote a new brand of cat and dog flea preventative medicine.
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Hair Salon Captures Customers™ Attention With Counter Mats

A new product line of shampoo and conditioner was recently released and is selling exclusively at a hair salon chain across the nation.
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Ice Cream Chain Promos Flavors

Executives for a national ice cream chain business were informed by the company’s buyers that they were getting new products and needed to build excitement for the new flavors.
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Hospitals Team Up With Pharmacy for Promotions

The pharmacy of a major chain super store partnered with several hospitals in major cities across the country hoping to increase traffic to their stores for a new pharmaceutical promotion designed to help people save money on their prescriptions.
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National Specialty Pharmaceutical Supplier Uses Counter Mats to Save Lives

BioRX, a national supplier and distributor of specialty pharmaceutical supplies, was searching for a way to educate individuals on how to give an intravenous (IV) line, which could save lives among those with hemophilia or other bleeding disorders.
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Oakheart Promos Brand Through Counter Mat Game

When Bacardi released its newest flavor of Oakheart rum, it created the Oakheart Challenge to accompany the liquor and encourage bar patrons to play, while also sampling and consuming the one-of-a-kind libation.
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Zippo Ignites Brand Recognition on Counter Tops Everywhere

Executives with Zippo wanted to increase sales at retail stores across the nation as well as reignite brand recognition among customers to remind them of the durability and authentic nature of their product.
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Artist Rendition of Farm Equipment Promotes Company’s Anniversary

The Case IH brand of farming equipment recently celebrated 25 years of the Magnum tractor line.
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Gamers Get The Buzz On New Releases Through Counter Mats

A video game production company was searching for new, innovative ways to advertise the latest video game releases while also building pre-game hype.
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