The Colorado Department of Motor Vehicles (DMV) wanted to reduce lengthy lines in their state offices, so they purchased Heavy Duty counter mats with information on how to renew vehicular tags online. The counter mats sat on DMV counters giving every visitor an opportunity to learn about the online vehicle tag renewal program and the details around eligibility as well as the Colorado government website where they could learn more information. The counter mats helped decrease lines and increase online vehicle registration.
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