Gamers Get The Buzz On New Releases Through Counter Mats
A video game production company was searching for new, innovative ways to advertise the latest video game releases while also building pre-game hype. The company partnered with a nationwide video game store to place Origin’L Fabric® counter mats at each location. The counter mats featured characters from a newly released version of a major video game. The counter mats were noticed by every game purchaser at each store, building publicity around the new version of the game in an eye-catching way. The Origin’L Fabric® was also great because of its antimicrobial properties and soft surface for expensive gaming gear that was placed on the counters at the time of purchase.
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