National Specialty Pharmaceutical Supplier Uses Counter Mats to Save Lives
BioRX, a national supplier and distributor of specialty pharmaceutical supplies, was searching for a way to educate individuals on how to give an intravenous (IV) line, which could save lives among those with hemophilia or other bleeding disorders. The company purchased the Krystex™ BarelyThere™ counter mat with a super hero comic book theme displaying a step-by-step guide on how to properly administer an IV. The counter mats were placed on counter tops throughout the city at local hospitals and outpatient emergency offices. The campaign, deemed a success, not only educated individuals, but were safe to use in a medical environment because of the latex-free BarelyThere™ base material.
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